If you have a technically sound and advanced website and still not getting your desired ranking on search engines, time to ponder over this point- what is it that you are missing out? Technicalities of a webpage like coding language, design, a thought out SEO strategy and user-friendly experience are definitely important factors that make a webpage rank better and easy to navigate. But an even vital element is quality content, if you aren’t providing your visitors their desired information and your content is not up to the mark, no matter how technically cool your website is, it won’t appear in top research results.
Many site owners ask John Mueller from Google, a similar question that they have invested substantially in technicalities and design of their website, they have focused on UX too but still not getting the ranking they wanted. He answered that if your website is unable to provide the responses, visitors are looking for through valuable content; your technically amazing website won’t be optimized that well by search engines.
The popular perception about content marketing when it was introduced till this date is the same, content rules all other factors that make up for an online website, email campaigns and social media forums. If you have unique, easy to comprehend, enlightening website content, you will definitely end up acquiring customers and increasing your site traffic.
For any online business, one of the smart and effective ways to build brand credibility is providing informational, interesting and different content to the targeted audience. Be it your product/service descriptions, blogs, white papers or case studies, give your readers something out of the ordinary and they will bring you word of mouth referrals.