Responsive and adaptive e-commerce web design has been a wrenching debate for quite a while now. Many business owners would want a responsive layout; many developers would find it slowing down the speed of a web-page.

So there are perks and definitely some downsides of adaptive e-commerce web design which need to be evaluated before you go for it.

Pros

Your Website gets more User Friendly

The biggest advantage that will compel you to ask your developer for a responsive website is that it gets easy to explore for the users. Thus you get more website traffic and prospects of lead conversion also get better.

Your Website gets optimized

One of the main concerns for e-commerce businesses is better ranking on search engines. Responsive websites are more search engine optimized and hence your SEO efforts would bring desired results.

Cost Effective

Responsive website is cost effective; you don’t have to spend a hefty amount on developing your website. Moreover, it’s worth the money you will be spending.

Cons

Not very Compatible with older IE Browsers

The biggest disadvantage of responsive website design is if your users were opening the website on older versions of IE browsers, the new webpage won’t be compatible with them.

Speed Issues

Another drawback of adaptive website design is that it slows down the browsing speed. The website would take longer time to open up as compared to the conventional layout.

Development would take Longer Time

Developing a responsive website would take long. Even time consuming is converting your live website into a responsive one. So you need to have really patient developers or its better to start off designing from scratch to save up time and effort.

Overall the idea of having responsive website is a good one that would enhance your brand exposure and customer outreach.