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3 Most Popular Social Media Channels in 2019

May 9, 2019

Things have changed a lot in terms of digital marketing in the past few years. However, there are still a few tools that have retained their popularity. Social media channels are such tools. In this post, we are going to explore the top 3 most popular social media channels and their importance in today’s growing technological environment. We will look at how you can harness the power of these tools and create a winning strategy for your digital marketing campaign.

Instagram

Instagram one of the 3 most popular social media channels on our list mainly for one reason: it has a thriving community. With around a billion people, Instagram is right beside Facebook in popularity, but it offers something more than Facebook. Instagram is constantly evolving, which is one of the biggest reasons why it has a thriving community. Facebook, on the other hand, seems to be stuck in the second gear. It isn’t evolving as much as it should.

There’s one thing that is tears have gotten right that allows the platform to keep reinventing its features and that is its ability to keep up with the changing trends and technological advances. The changing landscape of technology has a significant impact on the way people interact with technology and therefore engage with the content.

Instagram knows how to change and keep evolving to make sure that people keep coming back for more. And that’s not the only power of Instagram. In the process of its evolution, it has equipped both small and large businesses to evolve too.

Are you using Instagram right? If not, it’s time that you utilize all the features to create a healthy mix of content.

Pinterest

Pinterest has been around for a while but it is only in the last few years that it has seen an increased surge in popularity. Unlike many other popular social media channels, Pinterest offers something very unique; it allows for increased content engagement through something called the pins.

Here’s why Pinterest is so powerful. You already know that pictures speak louder than words, right? Pinterest has harnessed the power of an image by allowing users to pin images into what the platform refers to as the boards. Visitors or users of the site can create separate boards to collect certain pins related to a specific niche.

Now how does it help you?

For businesses, Pinterest offers a unique opportunity to connect with users who are highly active in your niche. And you know what that means; you have direct access to your potential customers.

YouTube

Video content always does better than the text content. This was established a long time ago, and successful YouTubers are reaping tremendous rewards just because of that fact.

Your company needs to have a YouTube channel regardless of what market or industry you operate in.  There are a number of ways to create niche-specific content.

First, you need to do a quick and comprehensive audience study to research about what exactly your customers are looking at on YouTube. You essentially need to find the content that your customers find most engaging.

Second, you need to mimic that content in a way that it represents your brand while still retaining the engagement factors of the popular content that you are trying to mimic.

And finally, you need to make sure that there is a consistent supply of content.

Conclusion

Social media is probably the most important tool of this decade. If you haven’t learned how to harness its power then you are wittingly setting yourself up for failure. Employ the top trending techniques for the above mentioned social media tools and enhance your business performance for increased returns.

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